DV8 Fashion

Founded in 1994, DV8 Fashion has become one of the most recognised fashion names on the UK and Irish high street. With over 50 retail stores and an expanding e-commerce business, DV8 brings together over 100 leading clothing and footwear brands, from Superdry and Tommy Jeans to Dr Martens and Vans.

As the business grew, managing HR operations manually across multiple locations became increasingly complex. Store managers were spending valuable time on scheduling and payroll admin, while HR struggled to maintain oversight of compliance, performance, and employee engagement.

Managing a fast-paced retail operation brings constant workforce challenges.

With over 800 employees, including full-time, part-time, and seasonal staff, DV8 required tools that could manage complex scheduling, accurately track attendance, and integrate seamlessly with payroll systems. At the same time, they wanted a platform that would keep employees connected, engaged, and informed across every store and digital team.

DV8 needed to:

• Centralise HR operations, unifying employee data, contracts, and HR documentation across all stores and the online business.

• Simplify shift scheduling, managing variable retail hours, part-time contracts, and seasonal staffing peaks with ease.

• Improve time-tracking and payroll accuracy by automating clock-ins and attendance records to eliminate manual timesheets and reduce payroll errors.

• Ensure HR compliance, staying aligned with UK and Irish employment law, right-to-work checks, and documentation requirements.

• Enhance employee engagement by giving staff access to digital rotas, request leave, and access HR policies through a mobile app.

• Support recruitment and onboarding. streamlining hiring for new store openings and seasonal campaigns with digital onboarding tools.

With digital scheduling, mobile tools, and integrated payroll reporting, HR Duo gave managers full visibility of their workforce — from store staff to online fulfilment teams — while reducing admin and compliance risk.

DV8 benefited from:

• Smart Digital Rotas – Managers create and adjust schedules in minutes, ensuring fair shift allocation and full coverage during peak trading periods.

• Automated Time & Attendance Tracking – Real-time clock-ins replace manual timesheets, improving accuracy and reducing disputes.

• Seamless Payroll Integration – Rota and attendance data flow directly into payroll reports, cutting hours of admin each week.

• Centralised HR Compliance – Digital policies, contracts, and right-to-work checks ensure every site meets UK and Irish employment regulations.

• Recruitment & Onboarding Tools – Digital contracts and streamlined onboarding speed up seasonal and store-level recruitment.

• Mobile Self-Service App – Employees can access rotas, policies, and leave requests from their phones, improving communication and engagement.