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Supermac's Secret Sauce for Smarter Workforce Management 

Discover how Supermac’s, Ireland’s largest and fastest-growing indigenous fast-food group, revolutionised its workforce management by adopting an all-in-one platform.

2700

Employees

100 +

Locations
Supermacs ireland

Supermac's

Since opening its first restaurant in 1978, Supermac’s has become a household name in Ireland, with a turnover exceeding €82 million and ambitious expansion plans. 

The managing director of Supermac’s, Pat McDonagh, identified an opportunity in the locality for a fast food offering while teaching in Kilrickle in Co. Galway. From that first opportunity in Ballinasloe, Supermac’s has grown steadily, bringing its unique brand of wholesomeness and attention to detail to its chain of restaurants across Ireland. The success of the company can be attributed to a number of factors, including a unique and innovative menu, a commitment to quality across all aspects of the business and a strong work ethic, which all define Supermac’s as the number one franchise in Ireland.

With over 100 locations and a workforce of 2,700 employees, Supermac’s continues to set the bar in the fast-food sector. Known for its quality food and rapid growth, the company needed a workforce management solution that could match its pace and complexity.

Overview

Company Supermac's
Location Ireland
Industry Hospitality & Retail
Explore this case study if:
  • You struggle to manage time tracking and payroll across multiple locations.
  • You want to streamline onboarding processes and reduce administrative errors.
  • You need real-time workforce insights to optimise decision-making

What Was Needed

As the owner of a large and busy bar, restaurant and hotel, Stephen Francis was facing many HR and workforce management challenges, typical of his sector.

Supermac’s faced critical challenges in workforce management:

  • Disjointed Time and Attendance Tracking: With over 100 restaurants, ensuring accurate time tracking and payroll was a significant challenge.
  • Manual Onboarding Bottlenecks: New hire processes were labour-intensive and prone to delays, slowing productivity.
  • Fragmented Employee Data: Siloed data hindered the HR team’s ability to monitor performance and optimise workforce efficiency.

Supermac’s required a unified solution to centralise operations, automate repetitive tasks, and equip managers with actionable insights to sustain growth and improve compliance.

Where We Came In

Our role in improving The Huntsman Inn’s HR and Workforce Management practices. 

By implementing a comprehensive workforce management system, Supermac’s gained:

  • A Unified Time and Attendance System: Automating attendance tracking across all locations saved significant time for store managers while ensuring payroll accuracy.
  • Automated Onboarding: Streamlined new hire processes through automated document distribution and task tracking, significantly reducing admin time.
  • Centralised Data Management: Consolidated employee information into a single platform, enabling better scheduling, performance tracking, and data-driven decisions.
  • Advanced Analytics: Regional managers used detailed reporting tools to compare store performance and align with budgets.

Our Services

Supermac's benefited from many of our platform features and services, including:

Workforce Management

Workforce Management Tools

A full suite of tools such as time and attendance management, shift scheduling software, and staff performance information.
support

Applicant Tracking System

An intuitive tool to recruit top talent and track candidates in an industry with short employment lifecycles.
relations

Mobile App

Our mobile app gives the business an intuitive way for their employees to access everything they need, including a way to clock-in to shifts.
payroll

Preliminary Payroll and Cost Control

Consolidating time-related activities through one platform meant a seamless integration with payroll for precise workforce calculations.
documentation

HR Compliant Templates

Access to an extensive library of policies, documents and letters to keep the business in alignment with the latest compliance standards.

"With a single platform, we’ve saved time, improved accuracy, and ensured compliance across all locations. It’s a game-changer for our business."

Sean Moran
Director, Supermac's

The Real Value

The outcomes of using an all-in-one Workforce Management and HRMS platform. A service that pays for itself, many times over:
  • realtime Streamlined Operations The unified system provided real-time visibility into employee data, attendance, and schedules. Managers could allocate resources effectively, save time, and improve scheduling accuracy, boosting overall operational efficiency.
  • compliance Faster Onboarding Automating the onboarding process eliminated up to 50 manual tasks per new hire. This freed HR teams to focus on strategic priorities while improving new employees’ experience and accelerating productivity.
  • Data Data-Driven Insights Centralised reporting and analytics allowed regional managers to benchmark store performance and identify opportunities for improvement. Decisions were backed by accurate, actionable data, helping Supermac’s maintain its competitive edge.

    With a system that paid for itself many times over, Supermac’s is now poised to continue its growth trajectory, delivering exceptional service and efficiency at scale.

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