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Hospitality & Retail Success Story

Supermac's

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Employees

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Locations

Platform

Discover how Supermac’s, Ireland’s largest and fastest-growing indigenous fast-food group, transformed its workforce operations across 100+ locations with HR Duo's all-in-one platform.

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Overview

  • CompanySupermac's
  • LocationIreland
  • IndustryHospitality & Retail

Explore this case study if:

  • You struggle to manage time tracking and payroll across multiple locations.
  • You want to streamline onboarding processes and reduce administrative errors.
  • You need real-time workforce insights to optimise decision-making

Supermac's

Since launching its first restaurant in 1978, Supermac’s has grown into a household name in Ireland, known for its commitment to quality, rapid expansion, and homegrown roots.

The managing director of Supermac’s, Pat McDonagh, identified an opportunity in the locality for a fast food offering while teaching in Kilrickle in Co. Galway. From that first opportunity in Ballinasloe, Supermac’s has grown steadily, bringing its unique brand of wholesomeness and attention to detail to its chain of restaurants across Ireland. The success of the company can be attributed to a number of factors, including a unique and innovative menu, a commitment to quality across all aspects of the business and a strong work ethic, which all define Supermac’s as the number one franchise in Ireland.

What Was Needed

With turnover exceeding €82 million and over 100 fast-paced locations, Supermac’s needed a workforce management platform built to handle the complexity of scheduling, time tracking, and compliance at scale.

Supermac’s faced several operational challenges common in the hospitality and retail sectors:

  • Inconsistent Time Tracking: Legacy systems and manual clock-in methods led to inaccuracies in time records, often resulting in payroll errors and disputes.
  • Complex Rotas and Shift Scheduling: Managers were building rotas manually each week, often across spreadsheets. Making real-time changes was slow and lacked visibility across locations.
  • Absence Management Bottlenecks: Tracking sick leave, holidays, and no-shows required significant manual effort, increasing admin time and affecting workforce availability.
  • Slow and Manual Onboarding: New hire paperwork and setup tasks were decentralised, making onboarding inconsistent and time-consuming.
  • Fragmented Employee Data: Staff information was siloed by location, preventing regional managers from accessing performance or attendance data to support planning.
  • Supermac’s needed a single platform to centralise employee data, automate workforce processes, and give regional and store managers better tools to run their teams efficiently.

Where We Came In

HR Duo provided a unified workforce management solution tailored for high-volume, shift-based environments.

Supermac’s rolled out the platform across all locations and gained:

Real-Time Time Tracking

Employees now clock in and out via mobile or terminal, with biometric and geofence options for accuracy. Data is synced instantly across the platform, eliminating payroll discrepancies.

Smart Rotas and Shift Scheduling

Managers build and adjust rotas in minutes with drag-and-drop functionality. Open shifts can be filled fast, and staff receive instant notifications via the mobile app.

Digital Attendance Management

Leave requests, sickness notifications, and late arrivals are tracked in real-time. Managers get instant visibility into availability and can plan accordingly.

Automated Onboarding

Contracts, policy documents, and task checklists are all handled digitally, helping new hires get up to speed faster, while reducing admin for HR.

Centralised Data and Insights

Regional managers now access consistent reports on attendance, shift coverage, and labour costs, helping benchmark performance and reduce overspend.

Our Services

Supermac's benefited from many of our platform features and services, including:

Workforce Management Tools

A full suite of tools such as time and attendance management, shift scheduling software, and staff performance information.



Applicant Tracking System

An intuitive tool to recruit top talent and track candidates in an industry with specific employment requirements.

Mobile App

Our mobile app gives the business an intuitive way for their employees to access everything they need, including a way to clock-in to shifts.

Preliminary Payroll and Cost Control

Consolidating time-related activities through one platform meant a seamless integration with payroll for precise workforce calculations.

HR Compliant Templates

Access to an extensive library of policies, documents and letters to keep the business in alignment with the latest compliance standards.

With a single platform, we’ve saved time, improved accuracy, and ensured compliance across all locations. It’s a game-changer for our business.

Sean Moran

Director, Supermac's

The Real Value

The outcomes of using an all-in-one Workforce Management and HRMS platform. A service that pays for itself, many times over:

Streamlined Operations

The unified system provided real-time visibility into employee data, attendance, and schedules. Managers could allocate resources effectively, save time, and improve scheduling accuracy, boosting overall operational efficiency.

Faster Onboarding

Automating the onboarding process eliminated up to 50 manual tasks per new hire. This freed HR teams to focus on strategic priorities while improving new employees’ experience and accelerating productivity.

Data-Driven Insights

Centralised reporting and analytics allowed regional managers to benchmark store performance and identify opportunities for improvement. Decisions were backed by accurate, actionable data, helping Supermac’s maintain its competitive edge. With a system that paid for itself many times over, Supermac’s is now poised to continue its growth trajectory, delivering exceptional service and efficiency at scale.

FAQs

What is HRMS software for construction companies?

An HRMS (Human Resource Management System) for construction companies centralises HR, workforce management, and compliance into one platform.

HR Duo enables construction businesses like Elliott Group to manage employee records, subcontractors, time and attendance, scheduling, payroll reporting, and HR compliance across multiple sites. This replaces spreadsheets and disconnected systems with one reliable source of workforce data.

Can HR Duo manage subcontractors and agency workers?

Yes. HR Duo includes dedicated subcontractor management tools designed for construction.

Businesses can track subcontractor hours, compliance documentation, certifications, and site attendance in one system. This improves accountability, reduces risk, and ensures subcontractors meet all HR and safety requirements before stepping on site.

How does HR Duo help with HR compliance in construction?

An HRMS (Human Resource Management System) for construction companies centralises HR, workforce management, and compliance into one platform.

HR Duo enables construction businesses like Elliott Group to manage employee records, subcontractors, time and attendance, scheduling, payroll reporting, and HR compliance across multiple sites. This replaces spreadsheets and disconnected systems with one reliable source of workforce data.

What is HRMS software for construction companies?

HR compliance is critical in construction due to safety regulations and audits. HR Duo stores right-to-work checks, training records, health and safety certifications, and contracts digitally.

Automated reminders alert managers before documents expire, helping construction companies stay audit-ready and compliant with UK and Irish employment law.

Does HR Duo support multi-site construction operations?

Absolutely. HR Duo is built for multi-site construction businesses operating across regions and countries.

Managers can view workforce data across all sites in real time, standardise HR processes, and ensure consistent compliance, whether teams are based in London, Birmingham, Dublin, or Cork.

How does HR Duo improve time and attendance tracking on construction sites?

HR Duo replaces paper timesheets with mobile clock-ins and location verification. Employees and subcontractors clock in on site, giving managers accurate attendance data instantly.

This improves productivity tracking, reduces time theft, and ensures payroll data reflects actual hours worked.

How does HR Duo support project-based scheduling?

Construction projects change quickly. HR Duo’s digital rota and scheduling tools allow managers to allocate labour based on availability, skills, and site requirements.

Schedules can be updated instantly, ensuring projects remain fully staffed even when timelines shift.

Is HR Duo suitable for large construction firms as well as growing contractors?

Yes. HR Duo scales with construction businesses of all sizes. Whether managing 100 workers or several hundred employees and subcontractors, HR Duo adapts to growing headcount, additional sites, and increased compliance requirements without adding admin overhead.

How does HR Duo improve communication with site teams?

HR Duo’s mobile self-service app gives workers direct access to rotas, documents, and leave requests. This reduces reliance on phone calls and paperwork, improves clarity for site teams, and ensures consistent communication across dispersed construction sites.

Why should construction companies choose HR Duo over other HR software?

Unlike generic HR software, HR Duo is a construction-ready HRMS and workforce management platform. It combines HR compliance, subcontractor management, scheduling, time tracking, payroll reporting, and mobile access in one system.

This gives construction companies better control, reduced risk, and clearer visibility across every project.

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