Supermac's
Since launching its first restaurant in 1978, Supermac’s has grown into a household name in Ireland, known for its commitment to quality, rapid expansion, and homegrown roots.
Hospitality & Retail Success Story
Discover how Supermac’s, Ireland’s largest and fastest-growing indigenous fast-food group, transformed its workforce operations across 100+ locations with HR Duo's all-in-one platform.
Since launching its first restaurant in 1978, Supermac’s has grown into a household name in Ireland, known for its commitment to quality, rapid expansion, and homegrown roots.
The managing director of Supermac’s, Pat McDonagh, identified an opportunity in the locality for a fast food offering while teaching in Kilrickle in Co. Galway. From that first opportunity in Ballinasloe, Supermac’s has grown steadily, bringing its unique brand of wholesomeness and attention to detail to its chain of restaurants across Ireland. The success of the company can be attributed to a number of factors, including a unique and innovative menu, a commitment to quality across all aspects of the business and a strong work ethic, which all define Supermac’s as the number one franchise in Ireland.
Supermac’s faced several operational challenges common in the hospitality and retail sectors:
Inconsistent Time Tracking: Legacy systems and manual clock-in methods led to inaccuracies in time records, often resulting in payroll errors and disputes.
Complex Rotas and Shift Scheduling: Managers were building rotas manually each week, often across spreadsheets. Making real-time changes was slow and lacked visibility across locations.
Absence Management Bottlenecks: Tracking sick leave, holidays, and no-shows required significant manual effort, increasing admin time and affecting workforce availability.
Slow and Manual Onboarding: New hire paperwork and setup tasks were decentralised, making onboarding inconsistent and time-consuming.
Fragmented Employee Data: Staff information was siloed by location, preventing regional managers from accessing performance or attendance data to support planning.
Supermac’s needed a single platform to centralise employee data, automate workforce processes, and give regional and store managers better tools to run their teams efficiently.
Supermac’s rolled out the platform across all locations and gained:
Real-Time Time Tracking: Employees now clock in and out via mobile or terminal, with biometric and geofence options for accuracy. Data is synced instantly across the platform, eliminating payroll discrepancies.
Smart Rotas and Shift Scheduling: Managers build and adjust rotas in minutes with drag-and-drop functionality. Open shifts can be filled fast, and staff receive instant notifications via the mobile app.
Digital Attendance Management: Leave requests, sickness notifications, and late arrivals are tracked in real-time. Managers get instant visibility into availability and can plan accordingly.
Automated Onboarding: Contracts, policy documents, and task checklists are all handled digitally, helping new hires get up to speed faster, while reducing admin for HR.
Centralised Data and Insights: Regional managers now access consistent reports on attendance, shift coverage, and labour costs, helping benchmark performance and reduce overspend.
Our dynamic duo of world-class HR tools and smart Workforce Management technology delivers up to 80% of your day-to-day needs, automating the tedious tasks that sap away your time.