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Hospitality & Retail Success Story

Supermac's

Discover how Supermac’s, Ireland’s largest and fastest-growing indigenous fast-food group, transformed its workforce operations across 100+ locations with HR Duo's all-in-one platform.

2700

Employees

100 +

Locations

1

Platform
Supermacs Republic of Ireland

Supermac's

Since launching its first restaurant in 1978, Supermac’s has grown into a household name in Ireland, known for its commitment to quality, rapid expansion, and homegrown roots.

The managing director of Supermac’s, Pat McDonagh, identified an opportunity in the locality for a fast food offering while teaching in Kilrickle in Co. Galway. From that first opportunity in Ballinasloe, Supermac’s has grown steadily, bringing its unique brand of wholesomeness and attention to detail to its chain of restaurants across Ireland. The success of the company can be attributed to a number of factors, including a unique and innovative menu, a commitment to quality across all aspects of the business and a strong work ethic, which all define Supermac’s as the number one franchise in Ireland.

Overview

Company Supermac's
Location Ireland
Industry Hospitality & Retail
Explore this case study if:
  • You struggle to manage time tracking and payroll across multiple locations.
  • You want to streamline onboarding processes and reduce administrative errors.
  • You need real-time workforce insights to optimise decision-making

What Was Needed

With turnover exceeding €82 million and over 100 fast-paced locations, Supermac’s needed a workforce management platform built to handle the complexity of scheduling, time tracking, and compliance at scale.

Supermac’s faced several operational challenges common in the hospitality and retail sectors:

  • Inconsistent Time Tracking: Legacy systems and manual clock-in methods led to inaccuracies in time records, often resulting in payroll errors and disputes.

  • Complex Rotas and Shift Scheduling: Managers were building rotas manually each week, often across spreadsheets. Making real-time changes was slow and lacked visibility across locations.

  • Absence Management Bottlenecks: Tracking sick leave, holidays, and no-shows required significant manual effort, increasing admin time and affecting workforce availability.

  • Slow and Manual Onboarding: New hire paperwork and setup tasks were decentralised, making onboarding inconsistent and time-consuming.

  • Fragmented Employee Data: Staff information was siloed by location, preventing regional managers from accessing performance or attendance data to support planning.

Supermac’s needed a single platform to centralise employee data, automate workforce processes, and give regional and store managers better tools to run their teams efficiently.

Where We Came In

HR Duo provided a unified workforce management solution tailored for high-volume, shift-based environments.

Supermac’s rolled out the platform across all locations and gained:

  • Real-Time Time Tracking: Employees now clock in and out via mobile or terminal, with biometric and geofence options for accuracy. Data is synced instantly across the platform, eliminating payroll discrepancies.

  • Smart Rotas and Shift Scheduling: Managers build and adjust rotas in minutes with drag-and-drop functionality. Open shifts can be filled fast, and staff receive instant notifications via the mobile app.

  • Digital Attendance Management: Leave requests, sickness notifications, and late arrivals are tracked in real-time. Managers get instant visibility into availability and can plan accordingly.

  • Automated Onboarding: Contracts, policy documents, and task checklists are all handled digitally, helping new hires get up to speed faster, while reducing admin for HR.

  • Centralised Data and Insights: Regional managers now access consistent reports on attendance, shift coverage, and labour costs, helping benchmark performance and reduce overspend.

Our Services

Supermac's benefited from many of our platform features and services, including:

Workforce Management

Workforce Management Tools

A full suite of tools such as time and attendance management, shift scheduling software, and staff performance information.
support

Applicant Tracking System

An intuitive tool to recruit top talent and track candidates in an industry with short employment lifecycles.
relations

Mobile App

Our mobile app gives the business an intuitive way for their employees to access everything they need, including a way to clock-in to shifts.
payroll

Preliminary Payroll and Cost Control

Consolidating time-related activities through one platform meant a seamless integration with payroll for precise workforce calculations.
documentation

HR Compliant Templates

Access to an extensive library of policies, documents and letters to keep the business in alignment with the latest compliance standards.

"With a single platform, we’ve saved time, improved accuracy, and ensured compliance across all locations. It’s a game-changer for our business."

Sean Moran
Director, Supermac's

The Real Value

The outcomes of using an all-in-one Workforce Management and HRMS platform. A service that pays for itself, many times over:
  • realtime Streamlined Operations The unified system provided real-time visibility into employee data, attendance, and schedules. Managers could allocate resources effectively, save time, and improve scheduling accuracy, boosting overall operational efficiency.
  • compliance Faster Onboarding Automating the onboarding process eliminated up to 50 manual tasks per new hire. This freed HR teams to focus on strategic priorities while improving new employees’ experience and accelerating productivity.
  • Data Data-Driven Insights Centralised reporting and analytics allowed regional managers to benchmark store performance and identify opportunities for improvement. Decisions were backed by accurate, actionable data, helping Supermac’s maintain its competitive edge.

    With a system that paid for itself many times over, Supermac’s is now poised to continue its growth trajectory, delivering exceptional service and efficiency at scale.

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